E-commercePrettyLittleThing
Serverless migration
Re-platforming and serverless migration for a global fast-fashion retailer, modernising the commerce stack for scale and resilience.
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Bespoke commerce engineering
Bespoke software solutions and consulting for the Boohoo group, one of the UK's largest online fashion retailers.
E-commerceUnited Kingdom2022 — Active
Overview
Boohoo, a prominent online fashion conglomerate, needed a unified returns interface spanning its brand portfolio — and the skilled, cost-effective talent to build it.
Technology used
AWS LambdaAmazon RDSAmazon SQSAmazon SNSWMS integration
The challenge
What stood in the way
Talent recruitment and integration
Boohoo sought high-skilled, cost-effective talent to construct a unified returns interface for their brands. The acquisition of PLT added the challenge of folding their returns operation into one platform.
An expensive, inflexible returns system
The organisation faced operational difficulty from a costly and inflexible global returns system that held back efficiency and organisational flexibility.
The solution
What we built
01
AWS serverless architecture
A SaaS platform built on AWS Lambda, RDS, SQS, and SNS for scalability, cost-efficiency, and flexibility.
02
Integration at order and SKU level
Unified operations across brands while maintaining real-time warehouse stock counts through WMS integration.
03
A tailored in-house system
A customised platform integrating warehouse, shipping, payments, and brand inventory into a single returns flow.
04
Skilled team leadership
Designed and developed by a team led by a PhD.
The outcome
What changed
Operational efficiency and cost savings
Eliminated upfront IT infrastructure cost, with the serverless architecture delivering scalability improvements.
Scalability and expansion
Initially deployed for a single brand, then expanded across all Boohoo Group brands.
Simplified integration and workflow
A seamless returns process that optimised internal workflow and the customer experience alike.
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