E-commerceBoohoo
Bespoke commerce engineering
Bespoke software solutions and consulting for the Boohoo group, one of the UK's largest online fashion retailers.
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Serverless migration
Re-platforming and serverless migration for a global fast-fashion retailer, modernising the commerce stack for scale and resilience.
E-commerceUnited Kingdom2019 — Active
600k
Daily customers
£1.5M
Daily revenue
60%
Infrastructure cost cut
Overview
PLT, a fast-growing online fashion retailer, needed to scale its user base and reduce operational cost while working around the scalability limits of its existing Magento platform.
Technology used
AWS LambdaAmazon DynamoDBAmazon SQSAPI GatewayNode.jsReactReact Native
The challenge
What stood in the way
Scaling the user base
PLT required the ability to scale its customer base and meet rising demand. Their existing Magento infrastructure presented significant scalability limitations that impeded progress.
Sourcing skilled talent
Locating high-skilled, cost-effective talent proved challenging. The company needed rigorous screening and aggressive recruitment strategies to augment their development resources.
The solution
What we built
01
Migration to serverless microservices
The application moved from a monolithic Magento structure to serverless microservices on AWS, improving scalability, flexibility, and cost-efficiency.
02
Efficient CI/CD
A delivery strategy centred on efficient CI/CD pipelines, letting the team ship faster with less risk.
03
Resource augmentation and mentorship
Top-tier resources — team leads, developers, DevOps, QA and an account manager — integrated with the onshore team, with continuous mentorship built in.
The outcome
What changed
Improved performance
Serverless microservices enhanced application performance and resilience, enabling the platform to scale effectively with demand.
Cost reduction
A 60% cost reduction against the previous VPS infrastructure, through efficient resource utilisation and AWS pay-as-you-go pricing.
Better code management
The redesigned architecture enabled faster development cycles, easier maintenance, and seamless feature integration.
Business growth
The platform grew to serve 600,000 daily customers and £1.5M in daily revenue.
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