E-commerceBoohoo
Bespoke commerce engineering
Bespoke software solutions and consulting for the Boohoo group, one of the UK's largest online fashion retailers.
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E-Commerce 360-Degree E-Commerce Enablement
Commerce that scales on demand.
Softoo's 360-degree e-commerce enablement offers seamless, scalable, and successful online retail experiences. With our expertise, businesses can gain a competitive edge by re-platforming and modernising their e-commerce presence, staying ahead of the curve, and exceeding customer expectations.
- Headless commerce
- Conversion-optimised UX
- Inventory & OMS
- Peak-load resilience
We help businesses looking to
Re-platform and modernise their e-commerce presence, gaining an edge over competitors
Set up and integrate existing B2B e-commerce tools and solutions to enhance operational efficiency
Merge online channels and physical stores with omni-channel functionality and integrations
Centrally manage multiple branded storefronts and quickly launch brands online through a single platform
Expand internationally with localised sites for every country or region while enhancing organic reach through SEO
Grow and scale online sales through performance marketing on social, display, search, and content platforms
360° enablement capabilities
Storefronts & Apps
Web portal, mobile web (PWA, SPA, AMP), native mobile apps, and IoT apps — meeting customers wherever they shop.
Store Backend Management
Inventory management, product upload, CLM tools, and CRM deployment and integrations.
Secure Payments
Multi-payment options and seamless payment gateway integration for cash on delivery, e-wallets, and bank deposits.
Digital Marketing
Social media marketing, CLM and email campaigns, display campaigns, search engine marketing, and search engine optimisation.
Analytics & Reporting
Sales metrics and customer behaviour, traffic sources, marketing analytics, product performance, and advanced analysis techniques.
Hosting & Performance
Cloud hosting, content delivery network, web application firewalls, and preventive measures that keep the storefront fast and available.
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Let's engineer your next reinvention
Book a no-pressure discovery call. We'll listen, ask the right questions, and come back with a clear plan — usually within 48 hours.